Inspire provides a unique way to promote a modality, product or service using a blend of print and digital mediums. Each magazine has an on-cover CD featuring original interviews with leading practitioners, artists and authors.
There are opportunities to advertise in the print magazine, sponsor or feature on the CD, or list on the web. The web is a gateway to disseminate audio and video content, through podcasts, internet radio and an online learning academy.
With improvements in bandwidth and media integration, digital publishing is a fast-approaching reality. Inspire is part of a multi media business with its roots in digital content creation and distribution. Consumers are bombarded with messages and will no longer plough through magazines to source products, services and ideas. They want instant search results, summary information and the ability to 'drill down' into a subject of interest.
Inspire uses the web as a digital content conduit - delivering audio, video, text and courses to an unlimited audience; and in forms that fit in with their lifestyle - podcasts, radio and (soon) mobile phones.
Self-help is ideally suited to audio-visual mediums. There is a thirst for knowledge, and understandable scepticism of new modalities, products and philosophies. It's hard to separate fad from fact, and 'tell and show' is a proven and effective way to counter negative perceptions.
The mobile phone is set to surpass home PCs and television as a primary source of information. This calls for a radical rethink about the very nature of promotion and marketing. That's where we come in, with over 20 years of experience in all forms of media. If you need to communicate with self-help consumers with money to spend, you can't ignore the fact that the print media is no longer where they're searching for answers.






